What does the social media introduction cover?
This 30-minute course introduces choosing platforms for a brand, creating content and building an audience. Measuring social media performance and best practices are also in the module list. It is written for marketing assistants, office workers and small-business owners who want to understand the subject.
The focus is the basics of using social media for a brand. Platform choice and audience growth are separate topics, with a further module on measuring the results.
Related communication skills
The workplace communication skills course covers clear writing, listening and adapting communication. For staff who also discuss purchases directly with customers, sales objection handling is the separate course on responding to sales concerns.